Both individuals and companies can use business names to operate under distinctive identities in the marketplace.

Registering a business name allows individuals to conduct business under a name other than their own, providing a professional and recognizable brand identity. Having a registered business name helps individuals establish credibility and attract customers.

Companies often register business names to differentiate operations or launch new products and services under separate brands. This practice enables companies to diversify their offerings, target specific market segments, and enhance their overall market presence.

Whether it’s an individual or a company, registering and utilizing a business name is a strategic decision that builds a strong market presence and fosters customer trust.

Registration of business names is overseen by the Australian Securities and Investments Commission (ASIC).

To register a business name, you need to choose a unique name and ensure it is not already used or trademarked by searching the Australian Securities and Investments Commission website.

Once you have a unique name, you can register it through ASIC’s online services or mail. As of 2024, registering a business name costs $39 for one year or $92 for three years. Additional costs may arise if you use a business name agent to obtain your name.

After registration, you will receive a record of registration, which must be renewed periodically to maintain the business name.

Having an Australian Business Number (ABN) is essential before registering your business name. An ABN can be obtained through the Australian Business Register (ABR). The process ensures your business name is legally recognised and protected in Australia.

It’s important to note that registering a business name does not grant exclusive ownership rights or legal protection, as trademarks serve that purpose. However, it allows for using that name in conducting business operations, marketing, and branding efforts.

**Disclaimer: No Business or Legal Advice Provided**

The information provided in this document is for general informational purposes only and is not intended to be business or legal advice. While we strive to provide accurate and up-to-date information, it should not be relied upon as a substitute for professional advice from a qualified business advisor or attorney. We do not accept any responsibility or liability for actions based on the information provided. Always seek the advice of a competent professional with any questions you may have regarding business registration or legal matters.